What is the PR apprenticeship?

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Public Relations(PR) apprenticeship

  • The PR Apprenticeship is a Level 4 Higher apprenticeship in Public Relations.
  • It is a real job, in a real consultancy, or real in-house team.
  • As a Higher Apprentice you will learn on-the-job, picking up skills and experience from colleagues and mentors, while also studying for a nationally, and industry recognised accreditation. 

The Programme

  • The programme is the PR and Communications Assistant Standard, from which you can get a Level 4 Qualification.
  • The programme lasts for 18 months.
  • It is nationally- and industry-recognised.
  • It’s the same as any other apprenticeship in that you learn on-the-job, whilst earning a wage, and studying.
  • Of the five working days of the week, you will have one to ‘study’ and complete your theoretic assessments.
  • To guide you in this for the duration of your training, you will get a mentor that will set and mark your work, and have regular tutorials with you.
  • Towards the programme close, you will complete an end-point-assessment which includes a project and a final presentation.

The Qualification

  • A Level 4 Diploma is a Higher Apprenticeship.
  • It is the equivalent to a Foundation degree.
  • The qualification consists of a series of projects which assist apprentices to compile relevant evidence from the workplace.
  • Successful apprentices will have demonstrated excellent writing and communication skills, along with enthusiasm and a desire to work in Public Relations.


  • Minimum of 3 A Levels or equivalent is preferred
  • GCSE: 9 to 4 (formerly A* to C) in English Language or equivalent
  • GCSE: 9 to 4 (formerly A* to C) in maths or equivalent – apprentices can be enrolled onto a maths Functional Skills course if/when required
  • Graduates must have studied a degree which is completely different to PR, Communications, Journalism or Advertising degrees. The purpose of an apprenticeship is to learn/develop a considerable amount of new knowledge and skills.
  • Aged 16 or over

The PR Apprenticeship offers many benefits:

  • Earn money, get qualified, gain experience
  • An excellent alternative to university
  • Receive relevant and specific training in many key areas of public relations
  • Gain a nationally and industry recognised PR qualification
  • Receive support during training
  • Access to EURASIA FORUM’s learning resources
  • Expert training from the EURASIA FORUM through training webinars and virtual classroom sessions
  • Membership with the leading industry body for PR and Communications professionals


  • Level 4 Higher Apprenticeship in Public Relations.
  • Equivalent qualification to a Foundation degree. 
  • Apprentices are employed by a PR and Communications agency or in-house PR team. 
  • 18-month fixed term contract.
  • Apprentices work full time whilst completing on-the-job training and assessments.
  • Each PR Apprentice is assigned an assessor by EURASIA FORUM who visits them once every 4-6 weeks. 
  • An assessor sets and structures their work, and provides on-going support. 
  • All PR Apprentices are paid at least the national minimum wage for their age.
  • At the end of the apprenticeship, 75% of PR Apprentices stay on in their organisation and 93% continue their career in PR.

What is PR?

Public relations, or PR, is about reputation. Learn more about PR and if it is for you.

Read more

Learner Tips

Learn some tips on finding a PR and communications role and applying for jobs.

Read more

How to apply?

Read about how to apply for vacancies live on the National Apprenticeship site.

Read more

The Apprentices

Hear from our ex apprentices to see how they found their PR Apprenticeship.

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Careers Guide

Interested in events, the media, writing and creativity? Read more about a career in Public Relations.


Current Vacancies

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