As companies in the industrial sector look for ways to win new customers and keep loyal customers, they need to find ways to stay top of mind in a competitive landscape. There are many different stories that your industrial business can tell to help elevate your brand with PR. Perhaps you have an association update, or maybe your company just successfully acquired or merged with another company, perhaps there’s big personnel news like a new President. No matter what the story is, it may be worth creating a press release if it’s newsworthy.
Another pro of press releases beyond increased visibility of your brand and business, is boosting your business’s assets in search engine results pages.
How Public Relations Helps B2B Companies
A well-developed public relations effort reaches your desired audience in one or more of these ways:
- It educates: Public relations educates the audience about what your company does and why it matters. It can also educate the market about a new product or solution.
- It builds a favorable image and reputation: Public relations can help a company build a strong reputation through thought leadership. It lends credibility to the brand.
- It increases awareness and visibility: It makes potential customers aware that your brand exists and with consistent effort, increases visibility and shows momentum.
- It generates interest: Public relations creates not only awareness but interest. It can help draw customers in to learn more and even help with recruiting by attracting better job candidates.
When used in tandem with its counterparts, content marketing and social media, it can deliver powerful results that can be leveraged throughout a brand’s overall marketing efforts.